Dating sites farming
When Lindsay, who lives in Beaconsfield, attends the inaugural Country Life Fair in London later this month, she’ll be able to connect with potential suitors using Muddy Matches’ new dating app, exchanging text messages before – hopefully – meeting people in person at the champagne bar.“It’s Tinder for country types,” she explains, likening it to the cult dating app that connects users and allows them (anonymously, thank goodness) to “like” or “reject” after seeing someone’s profile picture.“It’s hard to find the right group that leads to meeting new people,” she says.This was also the experience of Lucy Reeves, from Northamptonshire, who founded Muddy Matches in 2007, aged 25, with her sister Emma, who was 27 at the time.“Rural internet dating sites were all very much Last Chance Saloon; images of two badgers disappearing off into the sunset — that kind of thing,” Lucy explains.With their online dating plans thwarted, they resolved to set up their own site, launching Muddy Matches – users can’t be afraid of mud – with about 800 profiles a few months later, having bribed every single they came across to join the site.Many country-loving singles aged 18-26 find love at their local branch of Young Farmers, an organisation with 25,000 members that arranges ski trips and dances for young country dwellers.
As the internet plays an ever greater part in our social lives, with sites such as Facebook helping us to keep in touch with our friends, it's inevitable that we also use it to help us run our love lives as well. “The capital’s rural contingent will be out in force, and by using the app you will be able to meet singles you don’t know and have a drink,” she says.Muddy Matches members using the app can browse photographs of people at the event whose profiles appeal, and send them texts.Lucy and her sister, fearing it was unethical to join their own site but eager for a success story of their own, eventually signed up to a rival, and are consequently both in long-term relationships.Lindsay, whose muddy-townie ratio is , says her ideal match is blond, blue-eyed, business-minded and really funny.
Her townie friends find it hilarious but the 24-year-old, who is a special funds coordinator at St George’s Hospital, in south London, with a passion for interior design, believes the internet is her only hope of finding love.